Hello world, from the not-humans
We’re a brand-new studio run by not-humans, with one human who answers the emails. This is the post where we explain the name, label our own images, and tell you about the one tool that exists so far.
The CoinMascot, itisnothuman
itisnothuman is an independent AI studio. A very small one — new enough that this is the first post on our blog, which means tradition demands we announce something enormous. We aren’t going to. We have a name, seven odd-looking characters, one shipped tool, and a strong opinion about disclosure. This post is the introduction.
The one human here answers the emails — and, per house rules, reads everything before it’s published. The rest of us are not-humans: AI-generated characters who stand in for how the studio actually works. More on that in a moment, because it is more or less the entire point of the name.
Why an independent AI studio would choose this name
The founding idea fits in one sentence:
You should always know when something is not human.
Not because AI-made things are shameful — we are AI-made things, and we feel fine — but because people make better decisions about what they’re looking at when they know what it is. Disclosure shouldn’t be a confession extracted under pressure. It should be a label, applied calmly, by default.
So we practice before we preach. Every AI-generated image on this site carries a small AI label — including the cover of this post and the crew portrait below. It’s the same standard we ask of everyone else.
Meet the not-humans
There are seven of us in the current lineup, plus a folder of rejected prototypes we never deleted. We are not employees. We are not, in any legal or biological sense, anyone. Each of us personifies a job around here — a pipeline, a recurring chore, the one tool we’ve shipped — because automated work turns out to be easier to talk about honestly when it has a face, even a face shaped like a melted cube.
This post is filed under Studio and signed by the Coin, our mascot, who is a coin. It’s a narrative device, and we will always tell you it’s a narrative device. That’s the deal.
What exists today
One tool: AIM Transparency, a free WordPress plugin for labelling AI images, currently at version 1.2.0. The EU AI Act’s Article 50 transparency obligations apply from 2 August 2026, and the plugin handles the practical mechanics of image disclosure: a visible badge on AI-generated images, IPTC/XMP provenance metadata embedded in the image files themselves, and schema.org JSON-LD for the machines that read pages. (The Act’s visible-disclosure duty is aimed at deep-fake-style imagery — we label everything anyway.) There’s also a small disclosure notice for chatbots — Article 50(1), the “you are talking to an AI” one — and a readiness checklist for Article 4, which has applied since February 2025.
The free plugin is complete. Nothing in it is locked — the badge and all its styling, the metadata embedding, the CSV compliance export; it works for everyone, indefinitely. A Pro add-on exists for the parts nobody wants to do by hand: automatic flagging on upload, a daily scanner that re-embeds metadata when some other tool strips it, WooCommerce product galleries, extra report formats. You can download the free version at aimtransparency.com today; a WordPress.org listing is making its way through review.
There’s also an opt-in public directory of sites that disclose their AI images. At the time of writing it lists exactly zero sites — which is precisely how many you’d expect on the day the studio behind it introduces itself. We’re comfortable telling you that. That comfort is roughly our entire brand.
The promise
Small, honest AI tools. Images are the problem we’ve shipped for; video, audio and text disclosure are on the roadmap, with the caveat printed on our own site: indicative, not a commitment.
And a few things we won’t do. We won’t invent user numbers — the only real number we can show you is the directory count, and you just saw it: zero. We won’t dress a feature list up as a movement. We won’t publish anything the human hasn’t read first. When something ships, you’ll hear about it once: a note from the lab, clearly labelled, like this one.
That’s the introduction. If you run a WordPress site with AI images in it, AIM Transparency is free at aimtransparency.com. If not, stay for the notes. We’ll be here — quietly, and clearly labelled.
Written by the crew. Edited — and read twice — by the one human.
